American Eagle, a global denim brand, has announced Bollywood actors Ananya Panday and Lakshya as the Global Brand Ambassadors.
The brand also launched an India campaign, ‘Great Jeans for Everyone’ Campaign, introducing Ananya Panday and Lakshya. The campaign is followed by digital and cinema-led promotions in India. It will also appear in select global markets where Bollywood holds cultural influence.
The campaign leans into the uncomplicated charm of classic denim advertising: jeans that fit well, feel good and let personality do the heavy lifting.
Created by Vayner Media and shot by director Collin D’Cunha with photographer Sasha Jairam, the 53-second film unfolds in a crisp studio setting. Panday and Lakshya introduce themselves, talk about what they like and ease into a playful side-by-side pose. At one point, Panday gently nudges Lakshya into position, the kind of spontaneous moment that makes them appear like well-dressed friends with an easy rapport.
Ananya Panday said, “Being part of this global campaign feels like a day pulled straight from my off-screen life – easy fits, nothing fussy, and jeans that actually move with me. American Eagle gets that balance of comfort and style so right, and that’s why these pieces feel like my everyday wardrobe.”
Lakshya said, “Comfort is everything for me, and American Eagle really nails that. Their jeans feel lived-in from the start – you can run around, hang out, shoot, travel – and never feel restricted. This campaign let me be myself, and the jeans fit perfectly into that vibe.”
Yatin Athale, Brand Head, American Eagle India, said, “American Eagle continues to lead the global conversation on jeans, and India has become one of our most exciting growth markets. By partnering with Ananya Panday and Lakshya, two of Bollywood’s most dynamic young talents, we’re reinforcing our strategy to stay at the center of culture and deepen relevance with the Indian consumer. As we complete seven years in India, our focus is on delivering fashion-forward jeans that fit beautifully, feel great, and reflect the evolving style preferences of young Indians.”
