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Home > Business > Industry > Media > Amazon rebrands Amazon miniTV to Amazon MX Player

Amazon rebrands Amazon miniTV to Amazon MX Player

This rebranding follows its acquisition of MX Player, a key player in India's ad-supported streaming sector.

MarcaMoney
Last updated: September 18, 2024 10:42 PM
By MarcaMoney
Amazon rebrands Amazon miniTV to Amazon MX Player
Amazon rebrands Amazon miniTV to Amazon MX Player
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Amazon has rebranded its free over-the-top streaming service, Amazon miniTV to Amazon MX Player. This rebranding follows its acquisition of MX Player, a key player in India’s ad-supported streaming sector.

A promotional video showcasing the rebranding was released on X (formerly Twitter).

Amazon MX Player aa gaya hai, lekar entertainment har genre mein!

Toh der kis baat ki? Apne favorite shows abhi dekhna shuru karein for FREE! 📺🎉#AmazonMXPlayer pic.twitter.com/eQlgyPMFqi

— Amazon MX Player (@amazonMXPlayer) September 18, 2024

On September 18, MarcaMoney observed that Amazon updated its branding for Amazon miniTV on X, now referring to the service as Amazon MX Player.

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The updated account bio highlights said, “Amazon MX Player is available on multiple surfaces — Amazon shopping app, Prime Video, Fire TV, Xiaomi Smart TVs, Google TV, Play Store and App Store.”

TAGGED:AmazonAmazon IndiaAmazon miniTVAmazon MX PlayerMX Player

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