Amazon Prime Video India has appointed Sonal Kabi as the Director and Head of Marketing, marking her second tenure with the company. Kabi’s return follows a one-year role as Director of Marketing at Netflix, where she led campaigns for projects like The Railway Men, Chamkila, Heeramandi, and The Great Indian Kapil Show.
Prior to joining Netflix as Director of Marketing in May 2023, she was associated with Amazon, for a period of five years, starting June 2017.
In her previous time at Amazon, Kabi made significant contributions, including leading marketing for Amazon IN Originals and heading Title Marketing at Amazon Prime Video. She was also instrumental in shaping the marketing strategy for Amazon miniTV from January 2022 to April 2023.
In a career spanning over two decades, she has also worked with Shuttl, McDonald’s, Star TV Network, and Leo Burnett among others.
Before joining Amazon, she worked with Shuttl as their Head of brand and Marketing from February 2016 to May 2017.
Previously, she also worked with McDonald’s for three years between April 2012 and December 2015. For the first three years, she served as Senior Brand Marketing Manager at the company and was promoted to the role of Assistant General Manager of Marketing in April 2012.
In a LinkedIn post, Kabi shared, “My one year at Netflix was nothing short of incredible, leading campaigns for The Railway Men, Chamkila, Heeramandi and The Great Indian Kapil Show, among others. Fortunate to have met strong leaders with very large hearts and stellar business acumen. Monika Shergill, Srivats TS – this journey was a joyride and thank you for being amazing. Saying bye to my very talented team was tough; I still miss them dearly.”
“I recently joined Amazon again. A lot of folks have asked me what it’s like and I’m no expert – but in my assessment, Netflix is like the Olympics of the streaming world and Amazon is akin to the World Cup – it depends on what stage of your career you are at and what skills you want to build. At both places, it was the people I worked with who mattered the most and made all the difference,” she added.
“The last 5 weeks at Prime Video & Amazon MGM Studios have been remarkable, especially witnessing the love for Mirzapur. Excited for the future, where we aim to create countless inspiring and captivating stories for India and the global audience. In my new role as the Chief Marketing Officer at Amazon Prime Video India, my vision is to blend the goodness of both organisations and foster innovative thinking – it’s always Day 1,” she concluded.
