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Home > Startups > Amazon MX Player launches Bharat Ke Super Founders with ₹100 crore backing

Amazon MX Player launches Bharat Ke Super Founders with ₹100 crore backing

Eminent business tycoons along with Recur Club, have collectively allocated ₹100 crore to fund the startup dream of India.

Abhinav Kumar Singh
Last updated: November 24, 2025 8:03 PM
By Abhinav Kumar Singh
Amazon MX Player launches Bharat Ke Super Founders with ₹100 crore backing
Amazon MX Player launches Bharat Ke Super Founders with ₹100 crore backing
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Amazon MX Player, Amazon’s free video streaming service, has unveiled Bharat Ke Super Founders, a high-stakes entrepreneurial reality series.

Hosted and mentored by Suniel Shetty, the show brings together some of the country’s most promising founders to pitch their ideas to a panel of eminent business tycoons, who, along with Recur Club, have collectively allocated ₹100 crore to fund the startup dream of India.

Bharat Ke Super Founders ensures that every pitch presented is backed by verified information, credible data, and real business fundamentals.

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Fuelling this mission is a formidable roster of tycoons: Dr A. Velumani (Creator, Thyrocare), Nitish Mittersain (Joint Managing Director & CEO, Nazara Technologies), Dr Aarti Gupta (Managing Partner, Anikarth Ventures), Shanti Mohan (Founder & CEO, LVX), Aditya Singh (Co-Founder, All In Capital), and Ankur Mittal (Co-Founder / Partner at Physis Capital and Inflection Point Ventures).

Joining them through the season is a rotating panel of other eminent business leaders, who bring additional perspectives, sectoral depth, and investment philosophies to the table.

Alongside them, Eklavya Gupta from Recur Club joins the panel as a key contributor to the ₹100 crore commitment, bringing Recur’s AI Native debt infrastructure to the Bharat Ke Super Founders platform.

Bharat Ke Super Founders will stream exclusively on Amazon MX Player, for free, across the MX Player app, Amazon shopping app, Prime Video, Fire TV, and Airtel Xstream.

Amogh Dusad, Director and Head of Content, Amazon MX Player, said, “With Bharat Ke Super Founders, we are proud to introduce a format that sets a new benchmark for authenticity in the entrepreneurial reality space. By showcasing real investments and verified pitches, we are democratising opportunities for founders across Bharat and spotlighting ideas that truly deserve to scale. This show reflects our commitment to building content that empowers, inspires, and celebrates India’s innovators.”

Aruna Daryanani, Director, Amazon MX Player, said, “Our vision with this show is to champion founders who represent the ambition and diversity of India. With a ₹100 crore pledge from our esteemed tycoons, the show becomes a real catalyst for businesses ready to take the next leap. We believe our viewers across India will be deeply inspired by the passion and purpose these founders bring to the stage.”

Suniel Shetty said, “Entrepreneurship is the heartbeat of New India. Bharat Ke Super Founders is a show that recognises the changemakers shaping tomorrow. Every founder who walks onto this stage will bring a story worth telling, and I’m honoured to help guide them forward.”

Dr. A. VeluMani, MD, AVMLabs and Creator-Thyrocare, and an Investor, said, “Bharat is full of focused, frugal and determined founders who simply need the right mentorship and a real opportunity. This show finally gives them that platform to get attention and identity. Here, we not just invest in them but mentor them to execute and scale with responsibility and accountability. Bharat needs 1.5 million successful entrepreneurs to feed 1.5 billion intestines and this stage will ignite a new energy and confidence to startup and scale up a wave of focused, empowered, disciplined and impactful entrepreneurship across the country.”

TAGGED:Amazon MX PlayerBharat Ke Super FoundersRecur ClubSuniel Shetty

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