Alt DRX, a digital real estate investment platform announced the appointment of Manisheel Gautam as Chief Marketing Officer (CMO) & Head of Customer Facing Functions and Shikhar Daydar as Chief Product Officer (CPO).
Manisheel Gautam, an alumnus of IIT Bombay and IIM Ahmedabad, brings a wealth of experience from his tenure at Ola, where he played pivotal roles in the company’s growth from 2014 to 2021. His diverse experience spans marketing, category management, and international expansion. Gautam’s journey at Ola saw him progress through various positions, including Marketing Manager, Category Manager, Program Manager for International Launch, and Senior Category Manager for Ola Foods. Most recently, Gautam co-founded Investorey, an aggregator for alternative and new-age investments, successfully raising $1 million in seed funding.
Shikhar Daydar, an IIT Bombay graduate, joins Alt DRX with a strong background in product development and data analytics. Daydar’s experience includes key roles at Ola from 2015 to 2019, where he contributed to revenue management and product development. He was part of the Ola Micro Launch team, solving pricing intricacies and scaling data and product functions. Later, at Mobile Premier League (MPL) from 2020 to 2022, Daydar developed innovative skill-based matching systems inspired by ELO ratings and optimized fantasy sports events, significantly enhancing revenues and contest sizes.
Commenting on his new role, Manisheel Gautam said, “We are joining a company which is revolutionizing how Indians invest in real estate. We will bring our fast-paced problem solving and marry it with the plethora of experience the founders at Alt DRX have in real estate and asset tokenization.”
Shikhar Daydar, said, “A problem not identified can’t be solved and a problem that doesn’t need solving shouldn’t be. At Alt DRX we Ideate, Optimize and Revolutionize Real Estate investing with Experience, Expertise and Precision. Alt DRX is a promise to the world that our revolution will marry Technology and Real Estate in such a union where Real Estate investing is as simple as buying a candy. A promise we will deliver with a product that provides ecstatic user experience.”
Avinash Rao, Founder of Alt DRX, added, “The addition of Manisheel and Shikhar to our leadership team marks a new chapter in Alt DRX’s journey. Their extensive experience in scaling technology-driven businesses resonates with our vision for revolutionizing real estate investing in India. With Manisheel and Shikhar on board, we’re confident in our ability to make real estate investing as accessible and straightforward as everyday transactions for millions of Indians. We are excited about the fresh perspectives and dynamic energy they bring to Alt DRX. With these dynamic individuals joining our leadership, we are poised to accelerate our growth and cement our position as the beacon of technology and data in the real estate investment domain.”
Anand Narayanan KB, Founder of Alt DRX, expressed enthusiasm about the new appointments, stating, “Manisheel and Shikhar’s extensive experience in scaling technology-driven businesses aligns perfectly with our vision for Alt DRX. Their proven track records in building and scaling innovative products and marketing strategies will be crucial as we continue to revolutionize the real estate investment landscape in India. We are certain that expertise will be instrumental in driving our mission to transform real estate investing through cutting-edge technology and user-centric design.”
