Alt DRX, a digital real estate marketplace, is excited to welcome Harsha Bhogle, the esteemed cricket commentator and journalist, as its brand ambassador.
This strategic partnership aims to build a unique product category and leverage cutting-edge Blockchain-based Asset Tokenisation technology to make high-quality real-world assets, such as art, real estate, and antiques, more accessible.
The collaboration with Bhogle is part of an extensive 360-degree campaign that will utilize all major platforms to reach a diverse audience of both seasoned and first-time investors.
Bhogle will represent Alt DRX and play a key role in the company’s brand communication and content strategy.
Commenting on the development, Avinash Rao, Co-founder of Alt DRX, said, “In our mission to democratize real estate investment in India, we sought a partner who could bridge the gap between traditional property ownership and the digital age. Harsha Bhogle, with his unparalleled ability to make complex subjects simple, is the ideal ambassador for Alt DRX. His trusted voice will help us convey how our platform is making real estate investment as straightforward and engaging as following a cricket match.”
Further adding to that, Manisheel Gautam, the Chief Marketing Officer of Alt DRX said, “We are confident that Harsha’s involvement will inspire millions of Indians from all walks of life to explore the potential of Digital Real Estate investment through Alt DRX.”
Harsha Bhogle expressed his enthusiasm for the collaboration, stating, “I am excited to team up with Alt DRX, a company that is revolutionizing how Indians invest in real estate. Just as cricket brings people together and opens up new possibilities, Alt DRX is making property investment accessible to everyone. I am looking forward to helping demystify real estate investment and showing how Alt DRX’s digital marketplace can be a game-changer for those looking to build wealth through property. It is about bringing the same excitement and accessibility to real estate that I’ve always tried to bring to cricket commentary.”
