Alphatec, a Mumbai distribution house for audio and video equipment in India, appoints Rohit Uberoi as the new Business Head of Live & Rental. With 30+ years in consumer durables and professional audio, Rohit brings valuable knowledge and insights to the role.
In his new role, Rohit aims to establish and expand the Live Sound & Rental market segment, driving growth by leveraging his experience with companies of varying sizes. He sees great potential in the Indian market, focusing on engaging stakeholders, showcasing product value, and providing ongoing education to the team and customers.
Welcoming Rohit, Devasis Barkataki, Founder and Managing Director, Alphatec, stated, “We are delighted to have Rohit join our team. His extensive experience and strategic vision are a perfect match for our ambitious goals. Rohit’s leadership will be instrumental in driving our growth in the Live Sound & Rental market and reinforcing our position as a leader in the professional audio industry.”
Talking about his new role and responsibilities, Rohit Uberoi, Business Head, Live & Rental, Alphatec said, “I am excited to join Alphatec and contribute to its growth. With my deep experience in the audio industry, my focus will be on leveraging the immense opportunities in the Indian market. My goal is to drive innovation, foster strong stakeholder relationships, and enhance our market position by delivering unparalleled value and solutions.”
Rohit has held significant roles at Sennheiser, Ahuja Radios, and Videocon. He was instrumental in launching new products like Sansui, Bazooka, and Toshiba at Videocon, and XS-1 wired microphones as well as EW G4 and EWD/X wireless systems at Sennheiser.
With a robust educational background and considerable experience in leading multi-million-dollar businesses, Rohit seeks to propel Alphatec’s strategic goals and enhance its standing in the professional audio industry.
