AllThingsBaby (ATB), a curated premium platform for mother and baby products, announced the appointment of actor and first-time mother Athiya Shetty as its brand ambassador.
With Athiya Shetty onboard, ATB aims to further strengthen its positioning as India’s go-to premium parenting destination. The collaboration will include digital & events, amplifying the brand’s reach across both physical and digital channels.
Founded in 2019 by Tejal Bajla and Akshay Jalan, ATB has emerged as India’s fastest-growing premium parenting ecosystem. The platform offers parents access to over 120 global and Indian brands across various categories, including cots, strollers, highchairs, car seats, feeding essentials, and more.
All Thing Baby’s portfolio includes renowned global names such as Stokke, Leander, Scoot & Ride, Snuz, Love to Dream, Beaba, Ergobaby, Malabar Baby, each chosen to balance safety, design, and functionality.
With recent expansions into Bangalore & Hyderabad, ATB continues to scale its footprint, serving a growing base of modern Indian parents.
Tejal Bajla, Founder, AllThingsBaby, said, “We are thrilled to welcome Athiya Shetty to the All Things Baby family. Athiya is not just a first-time mother but also someone who truly embodies the modern Indian parent who is curious, discerning, and intentional in her choices. For us, it is important to collaborate with individuals who are genuine customers and advocates of our platform. Athiya’s genuine approach to motherhood, her style, and her values resonate perfectly with our brand ethos. We believe this association will enable us to connect with more like-minded parents who are looking for high-quality products and reliable guidance in their parenting journey.”
Athiya Shetty said, “Motherhood is one of the most beautiful experiences of my life, and like every new mom, I am constantly learning and discovering along the way. All Things Baby has been a trusted companion in this journey with their carefully curated selection of world-class baby products that are safe, functional, and aesthetically beautiful. I am delighted to be associated with a platform that truly understands the needs of today’s parents and makes the process of choosing the right products so much simpler.”
