The Levi’s brand has announced Bollywood actor Alia Bhatt as its new Global Brand Ambassador. She joins the brand at a time when women’s fashion is embracing a big shift.
Alia Bhatt said, “For me, a pair of jeans is never just a pair of jeans – it’s something you live in and make your own. Our relationship with our denims is so personal, but in a way, it also connects us all. Across countries and across generations, denim is about celebrating who you really are. Levi’s® has always been at the heart of this global movement, and I’m thrilled to now be a part of it as their brand ambassador.”
Hiren Gor, Managing Director, South Asia-Middle East and Africa, Levi Strauss & Co., said, “Alia Bhatt’s influence transcends film and fashion, she shapes conversations. As we grow our women’s portfolio and lead the shift towards expressive, style-led, comfort-first fits, Alia brings cultural credibility and style authority. Together, we’re reinforcing Levi’s® as the most relevant and desirable denim brand.”
