Alchemist Marketing Solutions, a leading 360-degree marketing consulting agency renowned for its expertise in real estate, has announced the launch of its new division, Buzzwise.
Buzzwise will serve as a strategy consultant and execution agency for companies seeking to leverage influencers and content creators to drive authenticity connections and conversations around their brands.
As the landscape of digital marketing evolves, brands require compelling and credible storytelling to connect with their audiences. Buzzwise is positioned to bridge the gap between brands and influencers, crafting impactful influencer strategies that generate buzz and trust. With a specialized focus on real estate and sustainability, the agency will empower brands to build meaningful narratives that resonate with their target markets.
Buzzwise is a group company of Alchemist Marketing Solutions, complementing its industry leadership in real estate marketing. The agency will work in close alignment with Alchemist Dotwise, the digital specialist unit of Alchemist, led by Anujita Jain, Founder-Director of Alchemist. This synergy will enable Buzzwise to integrate influencer and content marketing seamlessly into broader digital strategies, to present a holistic and seamless communication plan to clients.
Manish Porwal, Managing Director of Alchemist Marketing Solutions, said, “Influencer marketing is no longer just an add-on; it’s a necessity for brands looking to build authentic engagement. It is an exciting time for real estate brands, who are seeking to integrate and communicate purpose as part of the brand persona. With Alchemist Buzzwise, we are creating a focused unit that will help brands, especially in real estate and sustainability, harness the power of influencers effectively. This positions us uniquely to create campaigns that not only generate buzz but also foster lasting brand credibility.”
Anujita Jain, Director & CEO of Buzzwise, said, “At Alchemist Buzzwise, we believe in the power of storytelling through authentic voices. We are excited about carving brand narratives that steer a central brand campaign through the unique, quirky and interesting styles of each content creator. The Buzzwise team brings a deep understanding of influencer ecosystems, and a passion for brand story-telling.”
