Alchemist Marketing & Talent Solutions has announced key leadership elevations, with the appointment of Prabhu Tony as CEO of Alchemist’s Mainline Business and Farhan Khan as Head of Clay, Alchemist’s Real Estate Division.
Prabhu Tony, who has been with Alchemist for over 14 years and has been a key catalyst in the growth of the Delhi Chapter as a powerhouse of creativity and strategic excellence, has been elevated to Chief Executive Officer of Alchemist’s Mainline Business. In his new role, he will lead the agency’s national operations, strategic vision, and culture – working closely with the leadership team across all offices.
Complementing this leadership elevation, Farhan Khan, with over a decade at Alchemist and a pivotal figure in the agency’s real estate success, has been elevated to Head of Clay, Alchemist’s Real Estate Division. Farhan will be responsible for the division’s integrated growth and strengthening client relationships across India.
Manish Porwal, Managing Director, Alchemist said, “Prabhu has been a reliable driver of our growth, combining strategic thinking with a profound understanding of achieving significant results for our clients. His leadership as CEO will guide us in our next phase of growth. Farhan’s skill and vision have significantly boosted our real estate division, and his expanded role is a logical progression to extend that success to other regions.”
Prabhu Tony, CEO, Alchemist, “The Delhi chapter gave me the playground to learn, build, and grow, and now I look forward to extending the same energy across all Alchemist’s offices. I’m grateful to Manish for his mentorship over the years and will continue to draw from his wisdom as I step into this new chapter.”
Farhan Khan, Head of Clay said, “With over 20 years in real estate advertising and marketing, I have seen the industry evolve, but today marks a true reinvention. AI and global influences are reshaping how Indian real estate earns trust and engages with buyers. As I step into the role of leading our Real Estate business across India, I am excited to help shape what comes next.”

