Alchemist Marketing and Talent Solutions announced the elevation of Curte Carrie Miranda and Malaica Abreu to Partners.
As Partners, they will continue to drive Alchemist’s strategic vision while strengthening the agency’s position as a leader in marketing, talent, and industry sectors.
Curte Carrie Miranda, with 6 years at Alchemist and over 25 years of experience, has played a key role in shaping Aurange as the Head of agency’s non-real estate integrated marketing communications (IMC) division. Being named a Partner since October 2024, Curte now takes on the additional role of National Head – Healthcare, where he will spearhead the expansion of Alchemist’s healthcare sector across cities.
Malaica Abreu has been a cornerstone of Alchemist since its early days, joining the agency shortly after its inception 15 years ago. As Head of the Auntourage Division, she has built strong relationships and delivered impactful celebrity-driven campaigns.
Manish Porwal, Managing Director, Alchemist said, “There’s nothing more joyful than seeing two of our long-term seniors step up to take on new leadership responsibilities. Curte’s growth, especially in the healthcare space, has been a game-changer, and we look forward to his continued success as National Head. Malaica’s ability to build lasting relationships and lead with passion has been integral to our celebrity-driven campaigns, and we’re thrilled to have her as a Partner. I’m excited to see how both will shape Alchemist’s future.”
Curte Carrie Miranda, Partner and National Head – Healthcare, Alchemist said, “As a Partner at Alchemist, I’m excited to take on the additional role of National Head – Healthcare, a sector I’ve been deeply invested in for years. Healthcare communication is rapidly evolving, and today’s audiences are more engaged and informed. Hospital brands need to connect authentically, thoughtfully, and with care. For me, this role isn’t just a professional mandate – it’s my calling.”
Malaica Abreu, Partner and Head – Auntourage Division, Alchemist said, “Fifteen years in the celebrity and entertainment industry have taught me that relationships, integrity, and timing are everything. Leading Auntourage has been more than just a role, it’s been a purpose. I’m proud to have grown with a company that values loyalty, empowers ideas, and constantly pushes boundaries. Our journey together has been as dynamic as the industry we thrive in, and I’m just getting started.”
