Ajmera Realty & Infra India has onboarded Trusha Seth as the General Manager – Group Marketing to intensify the brand’s integrated marketing practices.
In this new role, Trusha will spearhead all marketing strategies, activities, and campaigns, with the overarching goal of delivering stellar brand and product resonance along with recall value among stakeholders.
With over 18 years of robust experience in serving some of the leading brands in the Indian real estate landscape, along with retail and hospitality, Trusha brings along a strong fusion of creativity, performance-driven strategy, and digital acumen that enables and empowers holistic brand growth through tailor-made strategies.
Prior to this, she served as a Deputy General Manager, Marketing for Shapoorji Pallonji Real Estate, where she led marketing efforts for flagship developments in Mumbai, Pune, and Bengaluru under the entities including SPRE and SD Corp. Earlier than this, her stint as an Assistant General Manager of Marketing at Viceroy Properties involved her marketing acumen behind driving the brand’s visibility as well sales.
At Ajmera Realty, Trusha will be in charge of group-level brand strategy, digitalization, customer engagement, and marketing communications.
Dhaval Ajmera, Director – Corporate Affairs, Ajmera Group, said, “We are at a significant phase in our growth journey, and are pleased to welcome Ms. Trusha Seth on board. Her expertise will play a key role in strengthening the brand narrative and shaping a robust, agile marketing strategy that aligns with today’s rapidly evolving marketing dynamics. We are confident of this association and the impact-driven results it will garner in best interests of Ajmera Realty.”
Trusha Seth, General Manager – Group Marketing, Ajmera Realty & Infra India, said, “It’s an honour to be a part of a legacy brand that has played an integral role in defining Mumbai’s real estate landscape. As the market continues to evolve, there lies an immense opportunity to curate meaningful and relatable customer-centric narratives that resonate across audiences and platforms, in turn driving sales and brand recall value of Ajmera Realty. I look forward to leveraging my experience to drive integrated marketing strategies that not only elevate the brand but also deliver real business impact.”
