Ajmal Perfumes, a fragrance house with a portfolio of over 300 scents, has announced actor Saif Ali Khan as its brand ambassador.
Signing Saif Ali Khan as its brand ambassador helps Ajmal Perfumes bridge heritage with aspiration and reinforce its positioning as India’s leading global perfume house.
As part of the announcement, an official behind-the-scenes video of Chote Nawab Saif Ali Khan will be released at the Ajmal store. He will be featured in a 360° media campaign, covering digital, print, in-store and OOH. He is frequently seen leaving the store with his personal favorites Wisal Dahab and Aristocrat, which confirms his long-standing relationship with the brand.
Abdulla Ajmal, CEO, Ajmal Perfumes, said, “Ajmal Perfumes has always been about legacy, excellence and the power of scent to evoke memory and emotion. Saif Ali Khan, with his regal presence and universal appeal, embodies these values perfectly. We’re excited to welcome him to the Ajmal family as our brand ambassador and look forward to a fragrant journey ahead.”
Saif Ali Khan said, “I am delighted to be associated with Ajmal Perfumes, a brand I have long admired and personally used. There’s something about a well-made perfume – it becomes a signature without trying too hard. Ajmal’s craft speaks to that idea, and that’s what I appreciate about it.”
