Aidem Ventures, an independent media sales, marketing and consulting company, has launched REYIELD, a specialised monetisation practice created in partnership with industry leaders Sujoy Ghosh and Amit Ray.
This collaboration extends AIDEM’s deep regional media expertise into the print ecosystem, with a clear mandate: help publishers unlock incremental revenue, revive dormant advertisers, and strengthen their presence in key buying centres across India.
REYIELD aims to bring new discipline, structure, and category-building capability to publishers seeking sustainable growth.
A senior media leader with over three decades at India’s largest publishing houses, including Director at The Times of India and COO–Revenue at Hindustan Times, Sujoy brings deep experience in revenue transformation, sales architecture, and national advertiser engagement.
Sujoy Ghosh, Strategic Advisor, AIDEM–REYIELD, said, “Regional print can unlock remarkable value when positioned with precision. Through REYIELD, our focus is to help publishers sharpen their market narrative, rebuild category presence, and strengthen advertiser confidence using data-led, structured interventions.”
A respected measurement specialist and former Chairman of the MRUC Technical Committee, Amit has crafted monetisation frameworks for prominent print and television networks using IRS, ABC, AdEx, and BARC analytics.
Amit Ray, Monetisation & Research Strategist, AIDEM–REYIELD, said, “The next phase of print monetisation requires sharper segmentation, pricing rigour, and a narrative that resonates with buying centres in metros. REYIELD will bring that discipline and insight into publisher strategy.”
With over 15 years of marketplace leadership, Karan has guided AIDEM’s representation of marquee networks, including Al Jazeera, NDTV, NewsX, Sathyam, Amrita TV, and Jaya TV.
Karan Gupta, Managing Director, AIDEM Ventures, said, “Expanding our regional expertise from broadcast to print is a natural evolution. REYIELD combines strategic depth with operational excellence, enabling publishers to defend yield, activate new categories, and grow sustainably.”
