aha, the regional OTT platform, has onboarded Adivi Sesh as the brand ambassador for its premium aha Gold subscription service.
With his dynamic presence in the entertainment world, Sesh is set to enhance aha’s vision of creating a premier destination that connects fans with their favourite content and stars like never before.
aha Gold offers subscribers much more than early access to the latest movies and an extensive library of premium Tamil and Telugu content. It provides an immersive viewing experience with stunning 4K resolution and Dolby sound, transforming home entertainment into a cinematic adventure.
aha also unveiled a campaign featuring actor Adivi Shesh bursting onto the screen with three dynamic 30-second TVCs.
Expressing his excitement about the new collaboration, Actor Adivi Sesh said, “I’m excited to be part of aha Gold. aha OTT platform not only connects fans with amazing content but also offers unforgettable experiences that bring them closer to the heart of our industry. The chance to get sneak peeks and meet stars on set is something truly special. It allows fans to feel involved in the filmmaking process and enjoy a personal connection with the talent they admire.”
Rakesh CK, Executive Vice President – SVOD & Marketing at aha, added, “We’re excited to welcome Adivi Sesh as our brand ambassador for aha Gold. His journey in Telugu cinema, marked by powerful performances and an unwavering connection with the audience, aligns perfectly with the vision we have for aha Gold. Over the past two years, aha Gold has redefined premium digital experiences, offering something truly unparalleled in the market. At aha, we deeply understand the profound love that people have for Telugu cinema. Through aha Gold, we have crafted an immersive, ad-free experience for our users, enriched with 4K resolution and Dolby Audio, allowing them to engage with their favourite content in a way that is both captivating and personal.”
“But this is just the beginning. With initiatives like exclusive meet-and-greet events with celebrities, we’re dedicated to connecting our users with the heart of the Telugu film industry. Our goal is to provide not just premium content, but also unique experiences that transcend traditional viewing. We’re curating films and shows that resonate with our Gold members, ensuring every moment on aha is meaningful. We envision aha Gold as more than just a viewing platform; it’s a lifestyle and a community where cinema lovers can engage and experience Telugu cinema like never before,” he added.
