aha, a regional OTT platform, announced the appointment of Umesh Kaipenchery as Senior Vice President and head of the Non-Subscription Revenue department. Umesh brings over 15 years of experience in digital ad monetization, sales leadership, and strategic planning.
Prior to this, Umesh was the National Head at Sony Liv, where he led sales teams and consistently exceeded targets. He has worked with leading companies like Savaan, Yahoo, and CyberMedia, building expertise in sales and revenue growth.
In his new role at aha, Umesh will be responsible for expanding and optimising the platform’s non-subscription revenue channels, including advertising, brand solutions, and YouTube.
Ravikant Sabnavis, CEO of aha OTT, said, “We are delighted to have Umesh on board as part of our leadership team. With his extensive experience, he will play a crucial role in expanding and strengthening our non-subscription revenue streams, driving greater value for our audience and stakeholders.”
