Agilitas Sports has announced the launch of Italian sportswear brand Lotto in India. Agilitas plans to build Lotto into a ₹1,000 crore brand in India over the next five years.
In April 2024, Agilitas acquired a long-term, exclusive license for Lotto. Agilitas had entered into a partnership with the Brand owner, WHP Global. With this, Agilitas has the license to design, manufacture, promote, distribute and retail the Lotto brand in India, South Asia, Australia and South Africa.
Founded in Montebelluna, Italy, Lotto has spent over five decades building a global reputation for sport and style.
To introduce the brand in India, Abhishek Sharma and his mentor Yuvraj Singh take on an unexpected challenge—trying to pronounce “Lotto è un marchio di eredità italiana” (“Lotto is a brand of Italian heritage”).
Yuvraj Singh’s association with the founding team and Abhishek Ganguly dates back to 2011. He is a friend and an early investor in the company.
Abhishek Ganguly, Co-founder & CEO, Agilitas Sports, said, “This isn’t just a market entry—it’s the start of building a brand fuelled by ambition and strong category dominance. Lotto has global legacy, but we’re shaping it for modern India. The launch content is unfiltered and unscripted because that’s how we plan to build this brand: with authenticity, intrigue and fun.”
Yuvraj Singh. said, “Lotto’s vibe is different—it’s expressive, stylish, and unapologetically fun. That’s what drew me in. As an athlete and entrepreneur, I want to back brands with soul. And this is only the start, with a very exciting YWC x Lotto collab coming soon.”
Abhishek Sharma, said, “Lotto lets you be yourself—it’s bold, effortless, and doesn’t try too hard. That’s what makes it stand out. I’m thrilled to be part of a brand that blends style and sport so seamlessly. The product looks sharp, feels great, and has a vibe I really connect with. For me, this is more than just a partnership—it’s about repping something I truly believe in.”
