Advya, an influencer marketing agency, announced the soft launch of its new vertical, Internet Idols, focused on exclusive influencer management.
With Internet Idols, Advya aims to professionalize and amplify creators who are often overlooked, yet command deep authority in their respective domains.
Over the years, Advya has worked with a diverse portfolio of clients, from Fortune 500 companies to fast-growing D2C insurgent brands. This robust ecosystem, coupled with the agency’s deep understanding of influencer-brand collaborations, will provide Internet Idols’ creators with an early push and structured opportunities to monetize and scale.
The formal launch of Internet Idols is expected after Diwali, although Advya has already formalized contracts with multiple creators under this vertical. This early start ensures that once unveiled, the vertical will enter the market with a strong, ready-to-deploy roster.
Founder Prateek Mishra described the move as “an interesting bet to create new categories for marketers to experiment with.” While he refrained from naming the specific niches at this stage, Mishra emphasized that these creators “are all around us but usually go unnoticed—and in fact, hold very high agency in the domains they operate in.”
“Influencer marketing in India is at an inflection point. While traditional categories like lifestyle, fashion, and food have matured, the next phase of growth lies in identifying and building entirely new creator categories. That’s the white space Internet Idols is designed to unlock,” he adds.
