Admitad, an affiliate network, has announced the integration of Cashli within its structure. Cashli has over 1 lakh unique local partners earning on selling products of banks and other financial institutions: credit cards, loans, insurance and other in-demand services. Admitad plans to invest $5 million in the development of a new stand-alone business department.
The integration of Cashli into Admitad will allow the company to nurture and polish a niche product that will be focused on the needs and goals of financial and insurance companies. It will also open up new segments of publishers – insurance agents, call centers and regular affiliates working with this segment of advertisers.
Admitad India, in turn, will stop working with these advertiser segments and will bring all of them under the wing of the Cashli team. Admitad expects that this will improve the level of service and increase the effectiveness of affiliate programs for both current and future financial market advertisers.
The loan and insurance markets in India are growing steadily by 25% every year and are among the most reliable and promising areas for earning money. At the same time, India’s unemployment rate reached 9.2% in June 2024. Young people and residents of rural areas face the most difficulties while searching for a job. These categories of the population have fewer attractive vacancies available, and salaries are generally low.
Cashli collaborates with major brands such as TATA Capital, ICICI bank, Aditya Birla Capital, Care Health Insurance, Acko, Reliance General Insurance, Niva Bupa Insurance, AXIS BANK, BAJAJ FINANCE LTD, FLEXI LOANS and dozens of others. Cashli partners promote the products of these organizations and get rewarded for successful actions – for example, for every insurance or bank card issued.
The Cashli platform is focused on supporting not only offline partners, but also affiliates. It provides profitable strategies for YouTube channel owners, Telegram content creators, content sites, services and other types of affiliates. It allows them to significantly expand their monetization opportunities.
Neha Kulwal, Managing Director, APAC & India at Mitgo (owns Admitad) and newly appointed Head of Cashli, said, “Our strategy is not only aimed at helping partners make money from selling financial products, but also at creating tools for additional monetization for both NBFCs and services with an already established audience. We aim for each service to be able to integrate tools to sell insurance, credit cards or loans to significantly increase their revenues.”
