AdLift, a global digital marketing agency (part of Liqvd Asia), has been awarded the paid media mandate for Aspero, a SEBI-registered Online Bond Platform Provider (OBPP).
Under this engagement, AdLift will manage campaign planning, execution, optimization, and performance analytics to boost visibility and customer acquisition across key digital and offline channels.
The new partnership with AdLift is set to supercharge Aspero’s digital growth, leveraging data-backed paid media strategies to reach and convert high-intent audiences.
Prashant Puri, CEO & Co-Founder of AdLift, said, “Aspero is solving a real need in India’s investment ecosystem, and we’re thrilled to be part of their journey. Our team is focused on driving performance that scales by using sharp audience insights and dynamic campaign adjustments. We look forward to delivering results that support Aspero’s bold ambitions.”
Arwal Dhar, Marketing Director, Aspero, said, “At Aspero, our mission is to make fixed income investing a household choice in India. We want to empower retail investors to choose stable options like corporate bonds and FDs with confidence through better education, transparency, and access. We’re excited to partner with AdLift to leverage their deep expertise in the media ecosystem and focus on driving business outcomes to help us reach the right audience more effectively as we scale.”
