Aditya Birla New Age Hospitality (ABNAH), the hospitality arm of Aditya Birla Group, announced the appointment of Molly Jaiswal as Marketing Head – PCDR (Premium Casual Dining & Restaurants).
With over 15 years of diverse experience across e‑commerce, hospitality, ed‑tech, real estate, retail, and mobility, Molly brings a powerful blend of strategic vision, empathetic storytelling, and brand-building expertise to her new role.
Most recently, she served as Deputy Vice President – Marketing at Impresario Handmade Restaurants, delivering growth-driven campaigns and innovative brand strategies. She also demonstrated excellence as Marketing Director at Epic for Kids and played pivotal roles at major brands like Ola and Future Group.
In her new capacity, Molly will spearhead marketing, brand positioning, and strategic growth across premium casual dining and restaurant verticals.
She will elevate customer-centric storytelling, forge deeper emotional connections, drive market expansion through digital innovation, web3 initiatives, and data-led campaigns. She will also strengthen brand leadership, aligning creative and strategic efforts for consistent engagement.
Molly Jaiswal said, “I’ve learned that impactful marketing transcends selling—it’s rooted in listening: understanding customers, teams, and the untold nuances of the market. I look forward to weaving empathy-driven narratives and intentional execution across PCDR brands at Aditya Birla.”
