ACKO, the D2C protection platform, has rebranded with a fresh identity, unveiling a new logo. The new logo, inspired by the Möbius strip, is a one-sided surface that symbolizes infinite trust, inclusivity, and collaboration.
Retaining the signature purple colour, the sharpness and boldness of the new logo demonstrate ACKO’s dynamism and innovation. The sleek style reflects a promise to take a step upward from the whacky tone to fostering creativity and stature.
ACKO, with its ethos of ‘Welcome Change’ is continuously redefining how Indians perceive insurance and rewriting the rules of the sector.
“Our refreshed identity reflects who we are today and where we aspire to be tomorrow. It’s bold, fresh, and fearless—just like the disruption we’ve brought to the insurance industry since day one. The Möbius strip in our logo symbolizes our unwavering commitment to infinite trust and partnership with our customers. At ACKO, it’s never us versus you; it’s always us with you. This brand identity revamp represents our journey forward as we strive to bring peace of mind to millions of customers in India through protection, preservation, and prosperity,” said Prateek Malpani, Head of Brand, ACKO.
