ace turtle, a technology-native retail company, has announced the appointment of business journalist Rasul Bailay as its Chief Communications Officer. In this role, Bailay will spearhead the company’s corporate communications strategy, manage public relations, and lead strategic initiatives aligned with ace turtle’s vision.
With a distinguished career spanning over 26 years in business journalism, Bailay brings unparalleled expertise in covering India’s consumer economy and retail sector. He has held key positions at globally renowned publications such as The Wall Street Journal, Mint, The Economic Times, and Financial Express, where he extensively reported on industries including retail, technology, telecom, and politics.
Notably, he was the Founding Editor of ETRetail.com and, in his most recent role, served as the Group Managing Editor of Images Group, overseeing a ten-member editorial team producing high-impact print and digital content.
Nitin Chhabra, CEO of ace turtle, said, “Rasul’s deep understanding of the Indian retail landscape and his ability to craft compelling narratives will be crucial in strengthening ace turtle’s corporate communications strategy. As we continue to drive transformation in retail through our technology-led solutions, his expertise will enhance our engagement with key stakeholders and amplify our brand story.”
Rasul Bailay said, “I am excited to join ace turtle at a time when the company is revolutionizing the retail sector with cutting-edge technology and industry-leading solutions. Having observed the industry’s evolution closely, I look forward to working with ace turtle’s leadership team to further its vision and communicate its story effectively.”
