ace turtle, a tech-driven retail enterprise, has announced the appointment of Alok Dubey as its Chief Business Officer (CBO). He will report directly to Nitin Chhabra, Chief Executive Officer, ace turtle.
In his new role, Dubey will head the business vertical managing the iconic heritage brands Lee and Wrangler in India and select South Asian markets.
An alumnus of IIM Bangalore, Dubey brings over three decades of expertise in retail and brand management, having held leadership roles at Apparel Group, Reliance Brands, Arvind Fashions, Swatch Group, and Titan. His notable 18-year stint at Arvind Fashions saw him scale US Polo Assn. and Flying Machine into large, profitable brands. At Reliance Brands, he launched La Martina and successfully turned around Gas Jeans and Vision Express. Most recently, he served as CEO at Apparel Group India, leading Beverly Hills Polo Club and R&B labels.
Nitin Chhabra, CEO, ace turtle, said, “Alok brings deep experience in building and scaling fashion brands in India. His leadership will be crucial as we continue to strengthen and accelerate the growth of Lee and Wrangler. His market insight and proven track record will fuel our next growth chapter.”
Alok Dubey said, “I am excited to join ace turtle at a pivotal moment in its journey. Lee and Wrangler are iconic brands with strong consumer trust and emotional connect. With ace turtle’s technology-led retail model and integrated supply chain, we have a unique opportunity to scale these brands in an efficient and future-ready manner. I look forward to contributing to the next wave of growth.”
