Ace Blend, a science-backed nutrition brand, has raised $3.3 million in a pre-Series A funding round led by Fireside Ventures, a consumer-focused venture capital firm.
The fresh funds raised will be used to onboard talent across key functions, double down on awareness and marketing in hyper-innovative ways, and build cultural momentum around evidence-based nutrition.
Founded in 2018 by Shivam Hingorani, Ace Blend is a science-backed nutrition brand. It has introduced plant-based nutritional supplements and functional drinks.
It offers a range of products designed to support various health goals, including protein blends, functional beverages targeting energy, focus, relaxation, and weight management, and essential supplements like omega-3s and magnesium.
The company emphasizes the use of high-quality, globally sourced ingredients and clinically proven formulations. Products are categorized by health benefit, allowing consumers to easily select supplements tailored to their specific needs. A personalized health assessment tool is also available to guide consumers in choosing the most suitable products.
Ace Blend revenue has surged from ₹1.9 crore to a projected ₹55 crore in three years, charting over 250% growth in year one, nearly doubling in year two, and now aims to scale more than 4X this year.
Shivam Hingorani, Founder of Ace Blend, said, “We’re not here to sell hope in a bottle. Our mission is to deliver real results. With Fireside’s backing and the best global R&D muscle behind us, we’re ready to scale and show the country what real nutrition looks like.”
Saif Mehkri, Co-Founder, Ace Blend, said, “Every ingredient, every dose, every claim we make is backed by clinical research. Indians deserve health outcomes that people can feel, measure, and trust.”
Dipanjan Basu, Partner and Co-Founder at Fireside Ventures, said, “India has hundreds of nutrition-supplement brands, yet only a select few deliver precise dosing, clinically-backed efficacy, and full raw-material traceability. We see the next breakthrough coming from premium formulations in convenient formats—and Ace Blend is uniquely positioned to provide exactly that to Indian consumers.”
