Accor announced the appointment of Zara Singh as Director of Revenue – India & South Asia. With two decades of extensive experience in the hospitality industry, Zara will be responsible for leading Accor’s revenue management and distribution strategy across India & South Asia, further strengthening the brand’s commercial capabilities in the region.
A highly accomplished hospitality leader, Zara has led revenue and distribution performance initiatives across property, cluster, regional, and country roles in renowned domestic and international brands including The Oberoi Group, Taj Hotels, Marriott International, IHG, and Hilton.
Her strong grasp of revenue optimization, pricing, distribution, and stakeholder collaboration has consistently translated into significant business results.
Zara’s career began in sales, and over the years, she has evolved into a well-rounded commercial strategist with deep insights into strategic marketing, new hotel openings, and cross-functional revenue initiatives. She has been recognized with numerous performance awards, highlighting her commitment to excellence and innovation.
Pratima Badhwar, Head of Commercial India & South Asia at Accor, said, “We are excited to welcome Zara into this strategic role at Accor. Her extensive experience, data-driven approach, and deep knowledge of both domestic and international markets will be instrumental in driving our revenue strategy forward. Zara’s appointment reflects our continued commitment to building a high-performing team that can shape the future of hospitality in India & South Asia.”
Zara Singh said, “It is a privilege to join Accor at such an exciting time of growth for the region. I look forward to collaborating with the team to drive forward-thinking revenue strategies, enhance commercial performance, and deliver meaningful results across the portfolio.”
