OOH Capital, an out of home advisory partner, has announced the appointment of Abhijit Sengupta, CEO of OAP, as a Partner
Abhijit has worked in India’s OOH industry for over 30 years and during that time has demonstrated his entrepreneurial spirit as well as commitment to making the OOH Industry more transparent and more measurable.
Most recently, teaming up with Magesh Pondi’s Relu AI, he led the development of Roadstar — a cutting-edge OOH media planning system that integrates AI, mobility data, and consumer intelligence into a single, automated platform.
Abhijit is passionate about professionalising the OOH medium in India and has a reputation for innovation as well as integrity.
Annie Rickard, Managing Partner of OOH Capital, said, “I am absolutely delighted that Abhijit has agreed to join us. I have long admired his commitment to making the OOH medium more accountable and I am really looking forward to working with him on a regular basis. His significant expertise complements our existing roster of talented partners.”
