4700BC, a premium snacking brand, has announced the appointment of Sreejit Madhavan Nair as Chief Executive Officer (CEO).
Sreejit, a seasoned FMCG leader with experience at PepsiCo, Procter & Gamble, Raw Pressery, and Costa Coffee India, will spearhead the company’s next phase of expansion, driving innovation, market penetration, and brand excellence.
Sreejit Madhavan Nair, CEO of 4700BC, said, “4700BC has built an incredible brand that resonates with new-age consumers who embrace innovations and are willing to pay a premium. The premium snacking category is evolving rapidly, and the brand is uniquely positioned to capture this opportunity. I am excited to lead the company in this next phase of growth, focusing on expanding our portfolio into other snacking categories and confectionery, strengthening distribution, and delivering exceptional products.”
Chirag Gupta, Founder at 4700BC, said, “While we have successfully grown from 0 to over ₹100 crore in revenue, our next leg of growth requires us to build a strong leadership team with a focus on retail expansion and strengthening our corporate foundation. We must accelerate product development, bring new innovations to market faster, and enhance our brand presence through strategic partnerships and collaborations. Bringing Sreejit on board is a crucial step in this journey, and together, we will drive 4700BC’s transformation. Expect to see new-age product launches, deeper market penetration, and stronger brand visibility.”
