365veda, an Ayurceuticals brand blending the wisdom of Ayurveda with modern science, has announced the joining of Puru Gupta, former Co-founder of True Elements, as its Operating Partner.
Puru will work closely with Founder and CEO, Harshit Gohil, to shape the brand’s strategic direction, focusing on scaling the business through the right channels and categories, deepening consumer trust, and enhancing go-to-market execution. Drawing from his experience in building challenger brands, Puru aims to support 365 Veda in combining product innovation with consistency and credibility.
Puru Gupta, Operating Partner, 365veda, said, “Ayurveda is an exciting space. What drew me to 365 Veda is the clarity of vision, not just to take Ayurveda global, but also to understand how it reaches people and rethink newer and better formats, categories, and products. My focus here will be to strengthen scalability and build consumer trust. Innovation will follow through.”
Harshit Gohil, Founder and CEO, 365veda, said, “Puru brings with him a rare mix of entrepreneurial and brand-building experience that aligns with the direction we are headed towards as a company. His ability to translate strategy into scalable execution will be key as we grow the Ayurceutical category.”
